Ingenious Ventures joins forces with BBH's Zag

Karin Wasteson
11 March 2013

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Ingenious Ventures is teaming up with Zag, the corporate venturing arm of global advertising agency BBH, to invest in the British creative industry.

Ingenious Ventures, the private equity division of investment and advisory group Ingenious, will invest from its Media Opportunities Fund 2 EIS which is open until 5 April 2013, with a £10m target.

Zag and Ingenious Ventures will together identify and assess EIS-qualifying companies and then make investments sharing a joint equity stake.

As Ingenious Ventures commits funds to a company, Zag will provide creative capital, notably by helping to initiate marketing and brand strategy, leveraging BBH's client base and media partnerships.

The partners stated they are looking to invest in companies with high growth potential and that have the capability to disrupt existing business models across the media industry. Businesses in consumer technology, media and marketing services are potential targets.

Recent investments made by the first Media Opportunities Fund include Digital Theatre, Casabu and Property Network.

Past Ingenious exits include 19 Entertainment, which generated a 4.5x return, and electronic dance music festival operator Cream, which reaped investors a 9.1x multiple.