Advent to acquire Williams Lea Tag from Deutsche Post

Kenny Wastell
25 August 2017

Tweet
Facebook
LinkedIn
Google plus
Send to

Advent International has agreed to acquire UK-based marketing and public relations company Williams Lea Tag from trade vendor Deutsche Post DHL Group.

Financial details of the transaction remain undisclosed, though the Sunday Times recently reported the deal was expected to value the business in the £350-400m range.

Under its new owners, Williams Lea Tag will undertake an international expansion strategy and will invest in recruitment and IT infrastructure.

Despite a drop in private-equity-backed carve-outs in H1 2017, corporate players are increasingly looking to offload non-core assets in the wake of geopolitical uncertainty across Europe, as was recently reported by unquote".

The Williams Lea Tag transaction is subject to regulatory approvals.

Company
Founded in 1820 and headquartered in London, Williams Lea Tag is a marketing and public relations company. It has clients across the financial services, retail, consumer, life sciences, legal, automotive and public sectors.

Williams Lea Tag has operations in 195 cities across 40 countries.

People
Advent International – Andy Dawson (managing director).

Advisers
Equity – Rothschild (corporate finance); Weil Gotshal & Manges (legal); Bain & Company (commercial due diligence); EY (financial due diligence).