Inflexion acquires EHL, UKWM, creates Comparison Technologies
Inflexion Private Equity has acquired Energy Helpline (EHL) and UK Web Media (UKWM) to create a UK multi-channel price comparison platform to be named Comparison Technologies.
Financial details of the transaction remain undisclosed, though Unquote understands the GP drew capital for the transaction from its 2016-vintage Inflexion Enterprise Fund IV, a £250m vehicle that writes equity cheques of £10-20m.
It is also understood that the transaction was conducted on an all-equity basis and that the company is likely to pursue potential bolt-on acquisitions.
The business will have combined sales of around £30m, Unquote understands.
As part of the deal, the GP has introduced former Saga finance director Peter Callander as chief financial officer of Comparison Technologies.
Companies
Founded in 2002, London-headquartered EHL is a price comparison platform for the electricity and gas sectors.
UKWM was founded in 2001 and is headquartered in Weyhill, Hampshire. The company provides marketing services via its Convoy and UKWM brands, in addition to operating price comparison site Mobile-Phones.co.uk.
People
Inflexion Private Equity – Jonathan Ma, Tom Pemberton (investment directors); Richard Wootten (assistant director); James Stevens (investment executive).
Comparison Technologies – Paul Green (CEO); David Rigby (chairperson); Peter Callander (chief financial officer).
UK Web Media – Jamie Harwood (founder).
Advisers
Equity – Oakley Corporate Finance (corporate finance).
Vendor – Ardent Advisors (corporate finance).
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