Draper Esprit et al. divest Tails.com to Nestlé

Following the deal, the company will become part of the trade buyer's Purina Petcare division, though it will continue to operate as a standalone entity.

Financial details of the transaction remain undisclosed, though a statement by Draper Esprit said it represented an attractive return.

Previous funding
JamJar and Octopus provided seed funding to Tails.com in March 2014. Draper Esprit then reportedly took part in a second round of funding for the company towards the end of 2015, bringing the total amount raised by Tails.com to £10m.

Company
Headquartered in London and founded in 2014, Tails.com is a dog nutritionist and food retailer. The business creates bespoke diets for individual pets by asking owners a number of questions and then applying an algorithm based on veterinary and nutritional research. It then supplies dog food directly to the customer.

People
Draper Esprit – Simon Cook (CEO).
Tails.com – Graham Bosher (founder); James Davidson (CEO).
Nestlé Purina PetCare – Bernard Meunier (CEO).

Advisers
Company – Hoolihan Lokey (corporate finance).

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• Topics
• Exits
• UK / Ireland
• Consumer
• United Kingdom
• Draper Esprit
• Octopus Ventures
• Trade sale