Spice PE in $300m deal for The Craftory

The newly formed business will operate with a permanent capital model and look to support challenger brands in extending their customer bases, according to a statement.

Spice will invest up to $60m as part of the deal and will have seats on The Craftory's board of directors.

The deal is the Swiss GP's first European investment since it invested £25m to acquire a significant minority stake in Mediterranean-influenced healthy fast food chain Leon Restaurants in May 2017.

Company
London-headquartered The Craftory will invest in consumer-goods-focused companies with more than $10m in revenues. It will target businesses operating in the health and beauty; health food and snacks; beer, wine and spirits; tea, coffee and soft drinks; chocolate; household care; perfumes and fragrance; and pet care sectors.

People
The Craftory – Elio Leoni-Sceti, Ernesto Schmitt (founders).

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