General American invests in Soccerex

The GP made the acquisition through its dedicated sport-focused investment division GACP Sports.

Financial details of the transaction remain undisclosed, though General American typically writes equity cheques of $10-100m for majority and "influential minority" stakes. Publicly available documents reveal the transaction was conducted via a newco.

Soccerex will look to expand internationally, with a particular focus on the US market, where it claims to already have links with national league association MLS.

Company
Founded in 1995, London-headquartered Soccerex organises football events such as conventions and forums.

People
General American Capital Partners – Joseph DaGrosa (chairperson, CEO).
Soccerex – Rita Revie (co-founder, chief operations officer).

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