Accel et al. divest Blue Vision to Lyft

The exit comes just seven months after Blue Vision raised $14.5m to support recruitment and product development – a funding round that was led by Google Ventures.

The acquisition by Lyft forms part of its plans to build technology for its self-driving developments.

Blue Vision recently launched Blue Vision Labs AR Cloud, which will enable Lyft users to locate a vehicle by overlaying its position onto their smartphone screen in augmented reality. The business says the product also enabled the capturing of centimeter-accurate 3D maps of cities, that "helps cars know where they are, what is around them and what should they do next".

Previous funding
Accel, Horizons and SV backed Blue Vision with $2.5m in seed capital, a London-based developer of computer vision technology to enable shared augmented reality experiences. The transaction concluded in September 2016.

Google Ventures then led a $14.5m series-A for the company in March 2018, with Accel, Horizons and SV also taking part in the round.

Company
Founded in 2016, London-headquartered Blue Vision develops augmented reality software designed to map cities and overlay information onto users' smartphone screens.

People
Blue Vision Labs – Peter Ondruska (CEO).

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