Livingbridge invests in Brainlabs

The transaction was structured via a newco, according to publicly available documents. Brainlabs generated an operating profit of £1.8m from a turnover of £15.7m in the year ending in March 2018, though it has since increased its headcount from 121 to 240.

The GP drew capital for the investment from Livingbridge Enterprise 2, which typically invests up to £25m in deals worth up to £50m.

Under the GP's tenure, the business will pursue an acquisitive growth strategy, with a particular focus on businesses related to SEO, content, production, data and email. Datalabs opened an office in Texas in 2017 to support its expansion into the US market.

Company
Founded in 2012, London-headquartered Brainlabs is a marketing agency. The agency uses proprietary data software to develop strategies related to paid search and social media, search engine optimisation and display adverts. Its customers include Formula One and TUI.

People
Livingbridge – Matt Upton (partner).
Brainlabs – Daniel Gilbert (CEO).

Advisers
Vendor – JegiClarity (corporate finance).

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