Horizon acquires ResearchBods, Bonamy Finch

Financial details of the transaction remain undisclosed, though the deal is the first to be made from Horizon Capital I, which invests equity tickets of £10-50m.

Lyceum Capital's management established Horizon as a spinout in 2018 and subsequently took on the mandate to continue managing the £330m fund Lyceum Capital III.

Strat7 will pursue further acquisitions and international expansion. It will initially be divided into three divisions: ResearchBods will focus on the harnessing of customer data, Bonamy Finch will undertake primary research and data analytics, and Life will provide data services that incorporate artificial intelligence and machine learning.

The consolidated group will be led by former Creston CEO Barrie Brien, while Horizon partner Adam Lewis and director Tom Maizels will take seats on the board of directors. The business will have an initial headcount of around 100 across offices in Leeds, London and Cobham, Surrey.

Company
ResearchBods is headquartered in Leeds and was founded in 2011, while Bonamy Finch is headquartered in Cobham and was founded in 2005. The merged company will have a client roster including Asda, The Coca-Cola Company, Disney, Electrolux, ITV, O2, Pernod Ricard and TUI.

People
Horizon Capital – Adam Lewis (partner); Tom Maizels (director).
Strat7 – Barrie Brien (CEO).

Advisers
Equity – PwC (corporate finance); Plural Strategy (management due diligence); Pinsent Masons (legal); Deloitte (financial due diligence); Forward Corporate Finance (corporate finance).

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