Webedia acquires Panoramic- and Smedvig-backed Quill

Since receiving backing from the growth and venture capital backers, Quill has scaled its operations, invested in its proprietary cloud software and entered new markets in Europe and the US.

According to media reports, Quill is anticipating revenues of £7m in its current financial year, representing annual growth of 40%.

Quill's founder Ed Bussey will continue in his role as CEO under the company's new owners. The consolidated business will have a network of 7,000 content creators.

Previous funding
Smedvig led a £5m funding round for Quill in 2014 alongside existing angel investors. Quill had previously received early-stage funding from Toptable founder Karen Hanton, Spotify's Shakil Khan and Ariadne Capital Entrepreneurs Fund.

Panoramic then joined Smedvig in a 2017 round for Quill, with a Mergermarket report at the time stating that the company was looking to raise up to £4m.

Company
Founded in 2011 by Ed Bussey, London-headquartered Quill is an e-commerce-focused marketing content provider. It has a network of 2,400 freelance content creators and its clients include Tommy Hilfiger, Louis Vuitton, eBay, Google and Amazon.

People
Panoramic Growth Equity – Malcolm Kpedekpo (partner).
Quill – Ed Bussey (CEO, founder).

• Tweet  
• Facebook  
• LinkedIn  
• Google plus  
• Send to  

• Topics
• Exits
• UK / Ireland
• Media
• United Kingdom
• Smedvig Capital
• Trade sale