• Home
  •  
    Regions
    • Europe
    • UK & Ireland
    • DACH
    • Nordic
    • France
    • Southern Europe
    • Benelux
    • CEE
    • Asia
  •  
    Deals
    • Buyouts
    • Venture
    • Exits
    • Refinancings
    • Build-up
    • Turnaround
    • Secondaries
    • Advanced deals search
  •  
    Funds
    • Buyout
    • Venture
    • Mezzanine
    • Debt
    • Funds-of-funds
    • Secondaries
    • Fundraising pipelines
    • Advanced funds search
  •  
    GPs & LPs
    • GP profiles
    • LP profiles
    • GP news
    • LP news
    • Sponsors search
    • LPs search
  •  
    Secondaries
    • Deals
    • Funds
    • News
    • Analysis
  •  
    People
    • People moves
    • Analysis
    • In Profile
    • Q&A
    • Videos
    • Comment
  •  
    Analysis
    • In Profile
    • Fundraising
    • Q&A
    • Comment
    • Videos
    • Podcast
    • Reports
    • Data Snapshots
  •  
    Unquote Data
    • Deals search
    • Exits search
    • Funds search
    • Sponsors search
    • Advisers search
    • LPs search
    • League tables
    • Reports
  • Sign in
  • Sign in
    • You are currently accessing unquote.com via your Enterprise account.

      If you already have an account please use the link below to sign in.

      If you have any problems with your access or would like to request an individual access account please contact our customer service team.

      Phone: +44 (0)203 741 1137

      Email: Georgina.Lawson@acuris.com

      • Sign in
     
      • Newsletters
      • Account details
      • Contact support
      • Sign out
     
  • Follow us
    • Twitter
    • LinkedIn
  • Free Trial
  • Subscribe
Unquote
Unquote
  • Home
  • Regions
  • Deals
  • Funds
  • GPs & LPs
  • Secondaries
  • People
  • Analysis
  • Unquote Data
  • You are currently accessing unquote.com via your Enterprise account.

    If you already have an account please use the link below to sign in.

    If you have any problems with your access or would like to request an individual access account please contact our customer service team.

    Phone: +44 (0)203 741 1137

    Email: Georgina.Lawson@acuris.com

    • Sign in
 
    • Newsletters
    • Account details
    • Contact support
    • Sign out
 
Unquote
  • Buyouts

Mayfair exits Talon in SBO to Equistone

  • Ero Partsakoulaki
  • 07 July 2022
  • Tweet  
  • Facebook  
  • LinkedIn  
  • Google plus  
  • Send to  

Consumer and technology investor Mayfair Equity Partners has agreed to fully exit portfolio company Talon Outdoor to Equistone; the company’s management will retain a meaningful stake.

The transaction, subject to customary closing conditions, is set to support the UK-based Out-of-Home (OOH) advertising agency in its international growth efforts and accelerate investment into technology, according to a press release.

Equistone is investing its sixth buyout fund, which held a final closing at its EUR 2.8bn hard cap in March 2018. The fund invests EUR 40m-EUR 250m in Benelux and Western European countries – especially France, Germany, Switzerland and the UK – targeting lower mid-market companies with enterprise values typically between EUR 50m-EUR 500m, according to Unquote Data.

Talon Outdoor

  • DEAL:

    Buyout

  • LOCATION:

    UK

  • FOUNDED:

    2012

  • VENDOR:

    Mayfair Equity Partners

The sponsor has recently launched the Equistone Reinvestment Fund, with a mandate to make minority re-investments alongside new sponsors following a portfolio company exit from one of its main buyout funds.

Equistone’s investment will support the continuation of Talon’s global expansion through further M&A and investment in new territories. The deal extends the GP’s track record of investing in marketing services businesses, having invested in global marketing agency adm Group last October and realised its majority stake in global marketing technology and services provider Inspired Thinking Group in March.

Mayfair originally invested in Talon via its maiden Mayfair Equity Partners I Fund, which held a final close for on its GBP 400m hard-cap, according to Unquote Data.

Since Mayfair’s investment in March 2017, Talon has grown its team to over 200 employees across London, New York, Nashville, Frankfurt, Singapore, Dubai and Dublin. It has completed four strategic acquisitions, including Grandesign, a US independent OOH media agency headquartered in San Diego, and strengthened its management team by hiring a new Chairman, CEO, CFO and CTO. During ownership, the company significantly expanded its presence in North America.

Company
Founded in 2012, Talon Outdoor is a global independent Out of Home (OOH) media agency and technology services company focused on delivering smarter, creative, data-driven integrated OOH communications. The company offers global OOH planning and buying network, covering 100 markets internationally, across the US, Europe, Asia and Latin America, via its campaigns and proprietary advertising technology platforms. Headquartered in London with additional offices in Dubai, Dublin, Frankfurt, Manchester, Nashville, New York and Singapore, Talon delivers expertise at the global, national, regional, and local levels.

People
Equistone − Paul Harper (partner), Chris Candfield (director), Tristan Manuel (investment director).
Talon Group − Barry Cupples (CEO).
Mayfair − Daniel Sasaki (managing partner).

Advisers
Equistone − Raymond James (corporate finance), Travers Smith (legal), KPMG, OC&C, PWC.
Mayfair & Talon − GP Bullhound; Highstead Partners (corporate finance), Goodwin Procter (legal), RSM, PWC, CMS.

  • Tweet  
  • Facebook  
  • LinkedIn  
  • Google plus  
  • Send to  
  • Topics
  • Buyouts
  • Exits
  • UK / Ireland
  • Media
  • Mayfair Equity Partners
  • Equistone Partners Europe
  • United Kingdom

More on Buyouts

Clinical trials and biotechnology
Permira to take Ergomed private for GBP 703m

Sponsor deploys Permira VIII to ride new wave of take-privates; Blackstone commits GBP 200m in financing for UK-based CRO

  • Buyouts
  • 04 September 2023
EMEA Public to Private M&A
Change of mind: Sponsors take to de-listing their own assets

EQT and Cinven seen as bellweather for funds to reassess options for listed assets trading underwater

  • Investments
  • 04 September 2023
HR software solutions providers
Main Capital’s Assessio to be sold to Pollen Street

Recruitment software company tripled in revenue under Main Capital’s ownership

  • Buyouts
  • 25 August 2023
Ice cream
Exponent divests ‘significant' stake in Meadow to Canadian investor

Since 2018, GP has diversified food ingredients company's focus beyond commodity dairy

  • Exits
  • 22 August 2023

Latest News

Fund closes in US dollars
  • Funds
Stonehage Fleming raises USD 130m for largest fund to date, eyes 2024 programme

Multi-family office has seen strong appetite, with investor base growing since 2016 to more than 90 family offices, Meiping Yap told Unquote

  • 05 September 2023
Clinical trials and biotechnology
  • Buyouts
Permira to take Ergomed private for GBP 703m

Sponsor deploys Permira VIII to ride new wave of take-privates; Blackstone commits GBP 200m in financing for UK-based CRO

  • 04 September 2023
Public sector software
  • Exits
Partners Group to release IMs for Civica sale in mid-September

Sponsor acquired the public software group in July 2017 via the same-year vintage Partners Group Global Value 2017

  • 04 September 2023
EMEA Public to Private M&A
  • Investments
Change of mind: Sponsors take to de-listing their own assets

EQT and Cinven seen as bellweather for funds to reassess options for listed assets trading underwater

  • 04 September 2023
Back to Top
  • About Unquote
  • Advertise
  • Contacts
  • About Acuris
  • Terms of Use
  • Privacy Policy
  • Group Disclaimer
  • Twitter
  • LinkedIn

© Merger Market

© Mergermarket Limited, 10 Queen Street Place, London EC4R 1BE - Company registration number 03879547

Digital publisher of the year 2010 & 2013

Digital publisher of the year 2010 & 2013