Iris leads myThings funding round

Iris contributed $5m to the round which will allow the e-marketing company to grow across Europe, expand into new markets and advance its products.

Iris' vehicle, Orange‐Publicis Venture Funds, will facilitate streamlined access
for the UK company to the Orange Ad Network and Publicis Groupe's ties to global advertisers and publishers.

Company
myThings specialises in conversion-driven personalised advertising solutions.

It was founded in 2005 and has since attracted clients in 14 markets across Europe, the US and Asia, including European online retailers SDG group, Zalando, Orange and Vodafone.

People
Denis Barrier led the deal for Iris Capital.

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• Topics
• UK / Ireland
• Expansion
• Media
• Iris Capital (Partт€™Com)