Fidelity Growth leads $11m funding round for Stylistpick
Fidelity Growth Partners Europe has joined existing investors Accel Partners and Index Ventures in an $11m series-B funding round in London-based online fashion service Stylistpick.
The investment will support the growth of the business in the UK and expansion into other markets.
Previous funding
In April 2011, Index Ventures and Accel Partners co-led an $8m series-A investment in Stylistpick. Index invested via the Index Venture fund. The investment was intended to underpin category diversification, geographic expansion and sales and marketing development.
Company
Stylistpick.com is a subscription-based fashion club based in London. For £39.95 a month, members complete a style quiz upon subscription to determine their style profile and each month receive a personalised selection of fashion accessories and styling tips to choose from, edited by celebrity stylists.
Since its launch in November 2010, the company has attracted over 60,000 members and reports quarter on quarter revenue triple in the last quarter of 2010.
People
Davor Hebel, partner at Fidelity Growth, has been appointed to Stylistpick's board. Felix Leuschner is CEO of Stylistpick.
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