BGF invests £5m in Exchange Lab

The investment will be used to support the company's continued global expansion and speed up the development of its programmatic buying technology.

Company
The Exchange Lab is a programmatic digital media marketplace. The company delivers campaigns across digital displays, video, social media and mobile channels, and then analyses audience interaction to pinpoint the most suitable audience at the most cost effective price. Exchange Lab does this through its proprietary platform called DataLab. The company's offering allows global brands to better identify and engage with their customers.

The Exchange Lab was established in 2007 by CEO James Aitken and CSO Tim Webster. The company serves more than 250 clients across 29 countries, with offices in the UK, Canada, the US and Turkey. Clients include WPP, Weight Watchers, Sky, McDonald's and Mazda.

The company has enjoyed a 200% year-on-year organic growth rate in 2012. Over the past year it has also tripled staff numbers and opened offices in New York and San Francisco.

People
James Aitken is CEO of The Exchange Lab and Tim Webster is CSO.

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• Topics
• UK / Ireland
• Expansion
• Media
• BGF (Business Growth Fund)
• United Kingdom