Octopus leads £4m round for Swoon Editions

Existing investor Index Ventures also participated in the round.

The fresh funding will be used to expand the number of individuals registered on the firm's email list and increase the range of designs launched per week. Around 20 further hires will also be made in the London head office, as well as in Vietnam, India and China.

Previous funding
In October 2013, Octopus, Index and angel investors injected £1.2m into furniture designer Swoon Editions in a seed funding round. The seed capital was earmarked to support the extension of its product range and an enhanced marketing strategy.

Company
Founded in 2012 and headquartered in London, Swoon Editions is an online furniture business. The company connects consumers directly with furniture manufacturers and artisan makers around the world, cutting costs in the supply chain, which results in lower prices for customers. Quality controllers check each piece of furniture at the workshop before the products are shipped directly to customers.

Swoon employs 36 members of staff, up from the 20 staff members reported at the time of the business's seed financing round.

People
Simon Andrews worked on the deal for Octopus alongside Robin Klein at Index. 

 

 

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• Topics
• UK / Ireland
• Technology
• Expansion
• United Kingdom
• Index Ventures
• Octopus Investments