LDC invests in Blue Rubicon

This is LDC's 18th deal in 2012 – the firm has invested more than £280m across these transactions.

Blue Rubicon will use the fresh capital to increase headcount, strengthen its services, expand its capabilities in the UK and further penetrate key international markets.

Company
Founded in 1999, Blue Rubicon is a London-based public relations consultancy. Its client base covers sectors such as food & drink (McDonald's, Coca-Cola), utilities (British Gas) and internet (Facebook).

Blue Rubicon recently launched two targeted initiatives: Surname & Surname focuses on consumer brands while Thirsty-Six Strategy specialises in strategic consulting.

The business employs 140 staff and reportedly generated revenues of around £15m in 2011.

People
Waqqas Ahmad and Patrick Sellers represented LDC on the deal – both will join the company's board on a non-executive capacity. Former Reed Exhibitions CEO Alastair Gornall was appointed as non-executive chairman of the board. Gordon Tempest-Hay is CEO of Blue Rubicon.

Advisers
Equity – GP Bullhound (Corporate finance); AMR International (Commercial due diligence).

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• Topics
• UK / Ireland
• Expansion
• Media
• United Kingdom
• LDC