BGF-backed York Mailing buys Go Direct Marketing

The acquisition allows YMG to develop a data-driven analytics business and expands the reach of Go Direct.

The group now has revenues of £110m with a headcount of 530.

In August last year, YMG bought The Lettershop Group, a UK print and marketing and mailing business. The acquisition created a group with turnover of around £100m and a headcount of 500. The bolt-on was funded from capital provided by BGF in 2013.

Previous funding
BGF committed £10m to YMG in July 2013 to support the acquisitive growth strategy of the company and to fund the purchase of new printing presses.

Company
Based in Otley, Go Direct was founded in 1999. The direct marketing agency produces campaigns to build customer bases, offering services such as customer insight, list management, insert management and data processing. Clients include Cox & Cox, French Connection and Brook Taverner.

The company employs 10 staff.

People
BGF senior investment manager Richard Taylor led the original investment in York Mailing in 2013.

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• Topics
• UK / Ireland
• Media
• Portfolio management
• United Kingdom
• BGF (Business Growth Fund)