Balderton leads $8m series-A for Thread.com

In addition to Balderton, the all-equity series-A featured capital from entrepreneurs Andrew Jennings, Sebastian Picardo, Maurice Helfgott, Demis Hassabis and Mustafa Suleyman. The last two are co-founders of Google-owned startup Deep Mind.

The funding round is the second to be financed via Balderton's $305m fifth fund in the space of two weeks. In early August, the VC drew equity from the series-A-focused vehicle in support of a $100m investment in student lending platform Prodigy Finance.

The fresh funds will assist Thread.com as it seeks to add new customers to its existing 200,000-strong base. As part of the changes, the stylist service recruited Terry Betts, formerly menswear buying director at Selfridges. As the company's new head of business development, Betts will look to source new partnerships with brands and retailers.

Company
Established in 2012, Thread.com is an online stylist service targeting male clothes shoppers in the UK. The company combines algorithms and input from a team of  eight stylists to provide tailored advice to users.

With a workforce of around 30 people, the business is headquartered in London, where 100,000 of its 200,000 customers reside. It currently works in partnership with Liberty, Urban Outfitters, Sunspel and Hardy Amies, among others.

People
General partner Daniel Waterhouse coordinated Balderton's work on the deal. Kieran O'Neill co-founded Thread.com alongside entrepreneurs Ben Phillips and Ben Kucsan, and is the company's current CEO.

• Tweet  
• Facebook  
• LinkedIn  
• Google plus  
• Send to  

• Topics
• UK / Ireland
• Expansion
• Consumer
• United Kingdom
• Balderton Capital