Accel backs social shopping platform Carmine

Its contribution to the series-A round was motivated by Accel's interest in the company's business plan to provide a social shopping experience to increase brand-driven engagement with consumers.

The website currently serves the UK market but Carmine plans to go live with websites across Europe soon.

Future funding rounds are planned to further grow the company.

Company
Carmine is a subscription-based beauty discovery service that provides an online platform for consumer interaction regarding testing and sharing of new brands and products. It offers three different subscription plans, but also offers registered users the oppotunity to use the site without purchasing a plan. Carmine was founded in the spring of 2011 and employs 13 people.

People
Harry Nelis, partner, led the deal for Accel. Michiel Kotting is founder and CEO of Carmine.

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• Topics
• UK / Ireland
• Consumer
• Early-stage
• Accel Ventures