Talis et al. in $1m round for Loyalty Bay

Investing alongside Talis were VC Howzat Partners, investment company Neon Adventures and business angels Chris Maris and Richard Verney.

The fresh capital will assist Loyalty Bay as it continues to develop its conversion optimiser application programming interface (API), which companies use to drive  up the rates at which web users engage in sales, sign-ups, referrals and other actions.

The business claims to have processed and monitored more than 1 million reward and incentive schemes since its foundation.

According to unquote" data, the expansion round is the second to bring together Talis and Howzat over the last 12 months. In December 2014, the duo joined forces with Forward Partners and Avonmore Developments to inject $1m into London-headquartered parcel deliverer ParcelBright, which is a client of Loyalty Bay.

Company
Founded in 2013, Loyalty Bay is a technology company that applies data-based rewards and incentives such as gift cards to promote purchases, sign-ups, referrals and reviews among web users.

The company's flagship product is its conversion optimiser API, with additional solutions including a rewards hub and an identification service for the most active users in any given website. With headquarters in London, the business counts Virgin Media, Smart Pension and ParcelBright among its clients.

People
Talis's work on the deal was led by co-founders and directors Matus Maar and Vasile Foca – the former will join Loyalty Bay's board as a director. William Roberts is the company's current CEO.

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• Topics
• UK / Ireland
• Expansion
• Technology
• United Kingdom
• Talis Capital