TrafficLink (United Kingdom) - Dec 2007

Dunedin has sold traffic and travel data company Trafficlink to ITIS Holdings Plc for £16.5m. The exit has generated a money multiple of approximately 3x over its seven-year holding period. The sale is structured as an earn-out with £10.5m paid at completion and up to £6m deferred linked to performance. The exit came about following approaches from interested trade parties with Dunedin appointing Livingstone Partners to negotiate the acquisition by ITIS. Over the course of Dunedin’s involvement, it helped the company to grow by supporting the management team in changing its strategic direction. The business was originally focused on providing data for announcements on radio. Today, it is an integrated traffic and travel data provider selling information to government and commercial information providers. Additionally, the business benefited from market drivers such as increased demand for more sophisticated and instant forms of travel information. John Hudson led the exit deal for Dunedin.

Previous funding

Dunedin managed the investment in Trafficlink following its acquisition of Sand Aire Private Equity. Sand Aire Private Equity invested £3.5m in Trafficlink in August 2000.

Advisers

Equity - Livingstone Partners, Graham Carberry, Simon Cope-Thompson (Corporate Finance)Equity - Olswang Solicitors, Chris Mackie, Mark Baynes (Legal)

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• Topics
• UK / Ireland
• Exits
• Technology
• United Kingdom
• Trade sale