NVM backs MSQ MBO with £7.8m

Following the investment, MSQ will look at expanding the business further into the Asia Pacific region as it is currently experiencing above-average growth in its digital communications market, according to the company.

RBS is believed to have provided a debt package for the deal.

Company
London-headquartered MSQ operates seven marketing communications agencies that work within advertising, design, brand strategy, public relations, direct and digital marketing, and research.

The group's agencies are Stack, The Gate, Stein IAS, Smarts, Holmes & Marchant, Illuminas and twentysix. Clients include Peugeot, Boots, Guinness and Unilever.

MSQ generates £100m in turnover and around £50m in fee income. It employs 650 staff across 15 offices worldwide.

People
Peter Reid is the group CEO of MSQ. David Rolfe is an investment director at NVM.

Advisers
Equity – Trillium, Hugo Montgomery, Andrew Zelouf (Corporate finance); Aon, John Donald (Insurance due diligence); BDO, Mark Bomer, Jonathan Brierley, Gautam Mistry (Financial due diligence); CIL, Alex Marshall, Richard Hughes (Commercial due diligence); Continuum, Steve Wycherley (Management due diligence); Osborne Clarke, Mark Spinner, Jeff Chang, Rebecca Scott (Legal).
Company – Browne Jacobson, Gavin Cummings, Mike Jackson (Legal).
Vendor – Dickson Minto, Alasdair Proudfoot, Ronald Mosedale (Legal).
Debt – Pinsent Masons, Vanessa Heap (Legal).

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