Living Bridge invests in Upper Street Events

Ellie Pullen
08 December 2014

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Living Bridge, formerly known as Isis Equity Partners, has backed the management buyout of London-based B2C events business Upper Street Events.

The management – including commercial director Dan Holmes and director Isabel Dennis – were led by managing director Paul Byrom.

Living Bridge has acquired its stake from the Morris family, Upper Street's previous majority shareholder.

The company was previously a part of the Business Design Centre Group – the Morris family-owned, London-based exhibition and conference venue – before becoming an independent entity in 2009.

Living Bridge changed its name from Isis Equity Partners in mid-November.

Company
Founded in 1987 and headquartered in London, Upper Street Events is an exhibition and events planner. The company's portfolio of events includes London Art Fair, Cycle Show and Gadget Show Live.

The company organises 17 events, which it claims draws in 400,000 visitors and involves 3,500 exhibitors. Venues include Alexandra Palace, Olympia and Harrogate International Centre.

People
Paul Byrom is the managing director of Upper Street Events. Living Bridge investment director Nick Holder and director Matt Upton worked on the deal, with Upton joining the company's board of directors.