Artemis et al. invest £2m in Atterley Road

Ellie Pullen
06 February 2014

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Artemis and several private investors have injected ТЃ2m into Atterley Road, a UK-based fashion e-commerce site and brand.

Investing alongside Artemis were Asos backer The William Currie Group, former Tesco CEO Sir Terry Leahy and Robert Willett.

Atterley will use the fresh capital to expand the site both domestically and internationally, as well as to strengthen the market position of the company's recently launched eponymous brand.

Company
Founded in 2011 and headquartered in London, Atterley operates a fashion e-commerce site that offers more than 75 global fashion brands, including Selected Femme, Whistles, Ganni, Ash and Saint James.

The company has also recently launched its own eponymous brand, which offers jewellery, belts, bags and clothing.

Atterley generated more than £2m in gross sales in its first year and claims to have experienced year-on-year sales growth of 100%. It sells its products in more than 100 countries, predominantly in Australia and the US, with the site attracting more than 200,000 monthly visits.

People
Atterley was founded by CEO Edward David and Katie Starmer-Smith.

Advisers
Company – Match Capital (Corporate finance).