Battery-backed 90min raises $15m

The startup's previous backers took part in the round as well, including US-based Battery Ventures, UK firm Dawn Capital and Israel-based Gemini Ventures.

It is the fourth funding round for 90min, bringing the total capital injected into the firm to $39m.

The investment by media conglomerate ProSiebenSat.1 is a strategic move. A co-branded joint venture by the investor and the company will target the German football market. At the moment, the UK is 90min's main market.

Company
Founded in 2011, 90min is a football media platform that relies on user-produced content. Formerly known as FTBpro, the company was founded in Israel and later moved its headquarters to London. It operates in Europe, Latin America and south-east Asia.

People
Asaf Peled is the founder of 90min. Zeljko Karajica is the chief officer for sports business at ProSiebenSat.1 Media.

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• Topics
• UK / Ireland
• Technology
• Expansion
• Germany
• United Kingdom