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  • UK / Ireland

YFM sells Primal Pictures to Informa

  • Amy King
  • 09 October 2012
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YFM Equity Partners has sold Primal Pictures, a publisher of medically accurate 3D models of the human anatomy, to Informa UK, a subsidiary of the international publishing and events business Informa Group.

The GP reaped a 2x return on its investment.

Previous funding
In 1999, YFM made a £950,000 investment in the firm comprising £750,000 from the British Smaller Technology Companies VCT alongside a £200,000 commitment from Capital for Companies VCT. BWD Rensburg also participated in the funding round.

Primal Pictures

  • DEAL:

    Trade sale

  • LOCATION:

    London

  • SECTOR:

    Medical equipment

  • FOUNDED:

    1991

  • STAFF:

    35

  • VENDOR:

    YFM Equity Partners

  • RETURNS:

    2x

In 2001, Crédit Agricole Indosuez Private Equity (CAIPE) led a syndicate of investors in a £3.2m second round of funding to support the expansion of Primal Pictures. CAIPE invested £1.8m in return for a 14.23% equity stake, with Primal Pictures' incoming chairman, David Carman, providing £50,000. YFM and BWD Rensburg both reinvested.

In 2005, YFM invested £900,000 in the firm via British Smaller Companies VCT 2 in exchange for a 17.18% stake in the company.

Company
Founded in 1991, Primal Pictures provides 3D human anatomy medical software for educators, professionals and practitioners, as well as students. Based in London, the company was formerly known as Obtaintime Ltd. It employs 35 members of staff.

People
Ian Cameron is a portfolio director at YFM and former non-executive director at Primal Pictures.

Advisers
Vendor – Cavendish Corporate Finance (Corporate finance).
Company – Charles Russell (Legal).

 

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