Edge Investments backs DeltaDNA

Edge invested via its Edge Performance VCT, a £67m vehicle that has invested in around 50 companies. The fund focuses on creative industries and technologies.

The investment is part of a £1.8m funding round, with the remaining equity provided by early-stage investor Par Equity, Scottish media company STV Group and Scottish Investment Bank.

The fresh capital will be used for expansion into the US and to strengthen its customer support offering. Edge Performance will also use its network to increase distribution across the creative industries.

According to Edge, the global video games market generates revenues of £43bn annually.

Company
Founded in 2010 by Chris Wright and Mark Robinson, DeltaDNA offers games developers and publishers tools to monitor customer behaviour. This allows for live changes to games and personalised messages on screen.

DeltaDNA is headquartered in Edinburgh and employs 24 people.

People
Dan Tubb is investment manager at Edge.

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