HIG Europe acquires Brand Addition

HIG Europe Capital Partners has acquired Brand Addition and its subsidiary, Kreyer Promotion Service, from 4imprint in a £24m deal.

The fund has paid £22.75m in cash and will contribute a further £1.25m in 12 months.

The Miami-based firm plans to grow the business in Europe, both organically and through acquisitions.

Company
Brand Addition supplies branded merchandise products to medium and large businesses in the UK and Europe.

It is based in Manchester and has a turnover of £65m. Customers include Michelin, Visa, IBM and Clarins.

People
Paul Canning is managing director at HIG Europe.

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