Connect Ventures invests in Yourgrind

Connect Ventures typically invests £200,000-1m per transaction. The VC was joined by British business angels in the funding round.

The company will focus on the UK coffee market for the time being, before applying its model on an international scale.

The investment is the second completed by Connect Ventures in the e-commerce space, following a capital injection into fashion e-commerce firm SecretSales.

Company
Founded in 2012 and based in London, Yourgrind is a coffee e-commerce company. Users are able to log onto the site and specify how they make their coffee and the flavours they prefer, before selecting whole beans or ground coffee. Their selection is then posted to them for a flat fee of £6.95. Users are able to make a one-off purchase, or opt for a repeated purchase based on the frequency of their coffee consumption.

People
Pietro Bezza is founder and managing partner of Connect Ventures and worked on the transaction.

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• Topics
• UK / Ireland
• Consumer
• Early-stage
• United Kingdom