Langholm's Purity Soft Drinks bolts on Firefly

Previous funding
In May 2012, Langholm backed the management buy-in of Purity from previous owners the Cox family in a deal understood to be valued between £10-20m. Langholm took a majority stake in the company while management and Mike Cox took minority interests. At the time, Langholm said its main objective was organic growth but it would consider acquisitions.

Company
Founded in 2003 by Harry Briggs and Marcus Waley-Cohen, Firefly started retailing from a Harvey Nichols concession the same year. Headquartered in London, Firefly employs eight people.

Firefly is a producer of fruit drinks containing herbal extracts, sold in more than 40 countries. Of the 25 million bottles sold to date, half were sold in the UK.

Purity was established in 1892 and is best known for its Juice Burst brand.

People
Harry Briggs and Marcus Waley-Cohen are co-founders of Firefly. David Bell is CEO of Purity.

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• Topics
• UK / Ireland
• Consumer
• Portfolio management
• United Kingdom
• Langholm Capital Partners LLP