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Unquote
  • UK / Ireland

Infinity invests in BLS

  • Susannah Birkwood
  • 28 July 2011
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Manchester-based private equity firm Infinity has invested in property developer and manager Bravo Life Style (BLS) for £37m.

The business has recently made acquisitions on London's Kilburn High Road, Finchley Road and in Shoreditch, and plans to develop the latter two sites to create more than 250 new studios. Further acquisitions are in the pipeline as the BLS brand is developed further. Infinity plans to build up a portfolio of 1,000 apartments over the next five years and will invest a further £35m in developing these.

Infinity was attracted to the firm due to its perceived growth potential and the team's strong track record in property management. The demand for prime location property in the capital is continually rising from young professionals unable to afford to enter the housing market.  

Bravo Life Style

  • DEAL:

    Buy and build

  • VALUE:

    £50m est

  • LOCATION:

    London

  • SECTOR:

    Real Estate Holding & Development

  • FOUNDED:

    2011

The investor's skills to both complete corporate transactions and manage and develop property were influential in winning the deal.

Infinity invested via its third fund, which closed on $200m in March.

Company
Bravo Life Style develops and manages a portfolio of studio apartments for rent and aparthotels across London.

People
Infinity partners Sarah Butler and Les Lang led the deal. Lang is expected to join the company's board.

Advisers
Equity – Gateley, Paul Jefferson (Corporate finance); Conway & Co, David Conway (Legal); BDO, Stephen Herring (Tax); In Trust, Martin Landman (Trust).

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