MMC leads £2.75m round for Base79

Base79's management team and existing angel investors have also participated in this round.

The capital will allow Base79 to further pursue international expansion in the US and Europe. Additionally, the firm is looking to increase its product development in order to improve the quality of its content services. MMC Ventures has £80m under management.

Company
Base79 is headquartered in London with further offices in New York. The company focuses on digital rights management and monetisation. Founded in 2007, Base79 manages a network of content for companies and artists such as the Football Association or Mr Bean, generating more than 375 million views a month. Furthermore, Base79 licenses content to online publishers such as YouTube, Hulu and Netflix. Over the last two years, the company has increased its turnover by 805%. Recently the company was rebranded from MyVideorights to Base79.

People
Tracy Dore represents MMC Ventures.

Advisers
Equity – Taylor Wessing (Legal).
Company – Orrick (Legal).

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• Topics
• UK / Ireland
• Expansion
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• United Kingdom