Emeram acquires HgCapital's Americana

HgCapital was rumoured to be looking to sell the company back in February 2011 when it hired Rothschild to advise on a sale process. At the time, it was thought the asset would fetch around £300m.

HgCapital acquired Americana in 2007 for £190m from Isis Equity Partners.

Company
Manchester-based Americana was founded in 1998. Its key brand, Bench, produces fashion apparel for men and women in the 20-30-year-old age group.

Its garments are distributed in 26 countries across Europe and the US. It generates global sales of £100m annually, selling through a range of channels including e-commerce, 80 owned and franchised retail stores and a network of wholesale partners.

People
Kai Obring is a partner at Emeram.

Advisers
Equity – Deloitte (Corporate finance); Boston Consulting Group (Commercial due diligence); Milbank (Legal); Willis (Insurance due diligence).

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