
Synova acquires Mandata
Synova Capital has acquired Mandata, a provider of software-as-a-service (SaaS) to the haulage and logistics market in the UK.
The fresh capital from the transaction will allow Mandata to further develop its product, the Manpack3 traffic management system, as well as finance the development of new products.
Synova tends to invest in UK-based companies that are valued at £5m-30m and are particularly focused on the business services, software and IT, consumer brands and healthcare sectors.
Company
Mandata, founded in 1974, is headquartered in Cramlington, Northumberland, with additional UK offices in Leeds and Ross-on-Wye, as well as one overseas office in Vlaardingen, Netherlands. The company expects to generate sales of £5m in 2013.
Mandata develops SaaS solutions for commercial vehicle fleet owners, namely an end-to-end enterprise resource planning system comprising integrated traffic management systems and telematics services. The technology is designed to reduce emissions and fuel consumption, as well as allow Mandata's customers to manage data and resources more efficiently, therefore delivering savings, according to the business.
People
Alex Bowden is a partner at Synova and has joined Mandata's board of directors. Stephen Robinson is the director of Mandata.
Advisers
Equity – Pinsent Masons, Catherine Hemsworth, Peter Wood (Legal); Transport Intelligence, Joel Ray (Commercial due diligence); BDO, Matt Copley (Financial due diligence); Intuitus, Calum Stewart, Paddy Falls (IT due diligence).
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