
Livingbridge invests in Direct Ferries
Livingbridge has invested in Direct Ferries, an online ferry ticket aggregator, to support its expansion into Asia and the US.
Venture capital firm Beauport Partners also invested as part of the deal. The company is led by Greg Wills, who co-founded Rentalcars.com (previously known as TravelJigsaw), which is now part of the Priceline Inc Group. Livingbridge was invested in TravelJigsaw from 2008-2010.
Company
Direct Ferries was founded in 2001. It sells ferry tickets online for companies including P&O Ferries, Stena Line and Brittany Ferries.
In 2015, the company reported revenues of £85m. Direct Ferries employs 56 people and is headquartered in London.
People
Livingbridge – Daniel Smith (partner).
Beauport Partners – Greg Wills (CEO).
Direct Ferries – Matt Davies (CEO).
Advisers
Equity – Olswang (legal); LEK (commercial due diligence); Javelin (commercial due diligence); KPMG (financial due diligence); Travology (IT due diligence).
Company – RSM (financial due diligence); Mishcon de Reya (legal).
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