NL- Bencis acquires Aktiesport and Perri Sport

Aktiesport is one of the largest sports goods retail chains in the Netherlands and focuses on selling branded sports goods through a successful differentiating 'value for money' store concept on A1 high street locations. The company was owned and managed by its 2 founders who will continue to run the business as management board of USG. Both founders still hold an important equity interest in the business via their shareholding in USG.

Immediately following the investment in Aktiesport, USG acquired the sports & outdoor goods retail activities of Perry Sport from its former owner Retail Network. Perry Sport has 41 stores of which one in Belgium and the rest in The Netherlands, all on A1 high street locations.

Aktiesport and Perry Sport complement each other through a differentiating market positioning. Both formulas will continue to be active in the market under their own brand names and will be managed by their current management teams. Bencis supports the management's strategy which is aimed at realising autonomous growth of both retail formulas, while reaping the benefits of the combination and at growing through acquisitions.

• Tweet  
• Facebook  
• LinkedIn  
• Google plus  
• Send to  

• Topics
• Buyouts
• Benelux
• Consumer