ITALY - BlueGem and MPS acquire Neomobile

Founded in 2004 and based in Rome Neomobile is a mobile entertainment company, operating in 15 markets. The company designs, develops, markets and distributes mobile digital content. It has offices in Barcelona, Madrid, Lisbon, Paris, London, Istanbul, Casablanca, Mumbai, Dhaka, Shanghai, Tokyo, Sao Paolo, Mexico City and Miami, and employees 200 people.

The company plans to launch a growth plan centred on the emerging mobile marketing industry. MPS acquired a 16% stake in the company almost a year ago, underwriting a EUR 10m capital increase. The transaction had taken a year to complete. It was initially intended as a leveraged acquisition; however, market conditions rendered this option difficult to see through.

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• Topics
• Buyouts
• Southern Europe