FRANCE - Turenne backs online lottery business Mediastay
Turenne Capital Partenaires has invested in the owner buyout of Mediastay via its listed fund Turenne Investissement and its FIP Hexagone Croissance I.
Banques Populaires and Fortis underwrote the single-tranche debt package.
Based in Levallois-Perret, Mediastay generated sales of more than EUR 7m in 2006, a figure that should exceed EUR 10m next year. The company conducts online marketing campaigns on behalf of its clients, using email addresses collected from the sweepstakes it runs.
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