UK - Promethean buys Data Locator Group for £23.5m

DLG is one of the UK’s leading suppliers of data on the purchasing habits and lifestyles of UK consumers to the direct marketing industry. DLG has built a primary database with current records covering more than 7 million different households and it has developed a modelled database covering 40 million UK consumers. To collect the data, DLG has pioneered the use of a multi channel collection model that includes using the telephone and the internet to provide higher quality data and quicker response rates than are typical in its market. DLG’s growth is driven by an increasing demand for email marketing data, analytical services, and fresh high quality data to support the direct mail, email and telemarketing industry.

In the year to 31 December 2005, DLG’s continuing operations had consolidated turnover and operating profits of £15m and £3m respectively, an increase of 52% and 124% over the prior year.

Sir Peter Burt, chairman of Promethean Investments commented: 'The database marketing sector is fundamental to most consumer led organisations and DLG has the opportunity to be at the forefront of the next stage of its development. DLG is a dynamic young business with an exceptional management team, offering us the potential for rapid growth through the continued development of its existing services and the acquisition of complimentary businesses'.

Sebastian McKinlay and Michael Biddulph, both members of Promethean Investments LLP, have been appointed as directors of DLHL.

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• UK / Ireland