Next Wave-backed TORA invests in Simply Zesty

TORA invested approximately €500k in the company, which has a client roster including Vodafone, Nokia, Universal Films and The Body Shop.

A portfolio company of Next Wave Partners, TORA is a strategic market research consultancy. It assists its clients with making decisions on marketing and capital investments.

Simply Zesty's association with TORA will incorporate a new element of social media into the company's client list.

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