The Carlyle Group has acquired Bigmouthmedia, the digital marketing agency headquartered in Edinburgh and will merge the company with its existing portfolio company, Global Media GmbH, the web marketing company headquartered in Munich. As a result, Carlyle will create the largest independent search marketing company with over 300 customers, including Hilton, British Airways, AOL and Barclays.
Danish internet company could reportedly be listed at a valuation of $1bn
Deal sees Carrefour retain a minority stake, alongside the company's founders, Frédéric Mazurier and Isabelle Clairac
Transaction could reportedly value the company at more than €2bn
Company says Gardaworld's offer is "nowhere near a full and fair price"