DFJ Esprit has sold its interest in e-commerce marketing business buy.at through a sale of the business to AOL. buy.at will operate as a wholly-owned business unit of Advertising.com, part of AOL’s Platform-A organisation. buy.at, recently named the UK’s 9th fastest growing private technology company in the Sunday Times Tech Track, is an affiliate marketing network in which affiliates (publishers) partner with advertisers (merchants) to enhance sales growth by driving consumers to those companies' websites.
First MBO in Italy for the GP, which will now start investing from its recently raised Fund VIII
Add-on comes after Mergermarket reported that the sale of Bergman had been suspended in March 2020
Trade buyer Xact was acquired by JLL Partners from Clearview Capital in 2018 in an MBO
Existing investors Novo Holdings, Morningside Ventures and Brace Pharma Capital also participate