
UK - DFJ Esprit realises investment in buy.at through sale to AOL
DFJ Esprit has sold its interest in e-commerce marketing business buy.at through a sale of the business to AOL. buy.at will operate as a wholly-owned business unit of Advertising.com, part of AOL’s Platform-A organisation. buy.at, recently named the UK’s 9th fastest growing private technology company in the Sunday Times Tech Track, is an affiliate marketing network in which affiliates (publishers) partner with advertisers (merchants) to enhance sales growth by driving consumers to those companies' websites.
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