HTGF, Tengelmann et al. sell Trademob

With the acquisition by Adikteev, the company will be able to expand their marketing and branding activities in France and in the US, the company said in a statement.

Previous investments
In November 2012, Kennet Partners, Tengelmann and HTGF invested $15m in the company.

Adikteev was first backed by Natixis in December 2012, raising $800,000 of seed capital. In October 2014, Isai led a €1.1m round for the French startup.

Company
Founded in 2010 and based in Berlin, Trademob is a software developer for smartphones focusing on advertising campaigns.

People
Kennet Partners – Hillel Zidel (partner).
High-Tech Gründerfonds – Jens Baumgärtner (investment manager).
Trademob – Mark Kamran (managing director).
Adikteev – Xavier Mariani (CEO).

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• Topics
• Exits
• Expansion
• France
• Consumer
• France
• Germany
• High-Tech Gründerfonds
• Kennet Partners