Imaginary Ventures holds final close on $75m

The firm was founded by Natalie Massenet, who previously founded online fashion retailer Net-A-Porter in 2000 and also sits on the board of Farfetch. Her co-founder, Nick Brown, was a former partner at New York-based VC firm 14W Venture Partners.

The fund will invest in early-stage businesses at the intersection of retail and technology. It held an interim close in October 2017.

Investors
The fund's LP base comprises institutions, corporates and high-net-worth individuals including Rick Caruso of US real estate company Caruso, and Matches Fashion co-founders Tom and Ruth Chapman.

Investments
The fund has already built up a portfolio of investments including Appear Here, Daily Harvest, Dirty Lemon, Everlane, Farfetch, Glossier, Good American, Heist, Hum Nutrition, Keeps and Universal Standard. It expects to make 25-30 investments in total.

People
Imaginary Ventures – Natalie Massenet, Nick Brown (co-founders).

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