Family offices keen on bypassing GPs?

The surveyed family offices displayed a strong preference for listed equities, with nearly 90% preferring this. The next most popular product was hedge funds, with more than two thirds (70.7%) citing this as a preferable product.

Private equity was substantially less popular, with less than 60% interested - and that was in direct private equity; funds fared worse, with just more than half (53.8%) keen on this product. Structured products were the least favourable, with 57% not willing to consider this investment opportunity.

While private equity - either directly or indirectly - fares better than other asset classes including debt funds, venture remains a tougher sale. Less than half (45.9%) of respondents in the survey mentioned VC as a preferred product, while almost as many (43.2%) stated they weren't keen on pursuing such investments.

This article is an extract from a wider unquote" feature investigating family offices' involvement in private equity - click here to read the original article.

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