Showpad secures $50m in series-C round led by Insight

Previous investors Dawn Capital and Hummingbird Ventures also participated in the new funding round.

Showpad will use the fresh funding to strengthen its position in the marketplace, accelerate the growth of its sales and marketing teams globally, and further enhance its platform. The company will also add two new functions to its offering: Showpad for Gmail and Showpad's Salesforce Integration, enabling content activation within email and CRM.

Previous funding
In March 2013, Hummingbird acquired a minority stake in Showpad for €1.5m. The company intended to use the capital to expand its sales and marketing efforts and open an office in New York.

In 2014, Dawn led an $8.5m series-B funding round with participation from existing backer Hummingbird. Showpad then looked to hire an additional 25 employees for its two offices in Belgium and the US, and to exceed $10m of revenues by 2015.

Company
Founded in 2011, Showpad is a content activation platform working with 850 companies around the world, including Johnson & Johnson, Fujifilm, Audi, Intel, Kimberly-Clark, Xerox and Bridgestone. 

Showpad has dual headquarters in San Francisco and in Ghent, Belgium, in addition to an office in London. In 2015, Showpad claimed to have achieved 130% growth in recurring revenue for the third consecutive year, with around 250 new customers added to its sales and marketing platform.

People
Insight Venture Partners – Jeff Horing (managing director).
Dawn Capital – Norman Fiore (partner).

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• Topics
• Expansion
• Benelux
• Technology
• Belgium
• US
• Insight Venture Partners
• Dawn Capital
• Venture