Waterland's Enreach bolts on HeroBase

HeroBase's CEO, Casper Langhoff, will remain on board as a managing director, according to a statement.

The acquisition intends to expand Enreach's presence in northern Europe, as well as its sales potential in the region. Enreach will have a total of 900 employees following the acquisition.

Unquote sister publication Debtwire reported that the deal was financed via a combination of debt and equity from the company's shareholders, including Waterland. The acquisition financing line is provided by Pemberton. The direct lender backed the original acquisitions in 2018 and provided an additional €50m in acquisition financing in September 2019, Debtwire reported.

Waterland formed Enreach in 2018 via the acquisition of Germany-based Swyx in January that year, followed by Netherlands-based Voiceworks and France-based Centile Telecom Applications, with the intention of creating a pan-European cloud communication platform.

The group has made a number of add-ons during the investment period, backed by Waterland's sixth and seventh funds. The company was set to report revenues of €180m following its most recent add-on, Spain-based Masvoz, in November 2019.

Company
Founded in 2016, HeroBase provides outbound cloud contact centre software used for marketing and sales automation via business phones. It also provides payment collection software. It acquired market peer CampaignOne in 2018 and has operations in Sweden and Finland, as well as Denmark. It is headquartered in Søborg and employs 40 people.

People
Waterland Private Equity – Carsten Rahlfs (managing director).
Enreach – Stijn Nijhuis (CEO).
HeroBase – Casper Langhoff (CEO).

• Tweet  
• Facebook  
• LinkedIn  
• Google plus  
• Send to  

• Topics
• Expansion
• Benelux
• Technology
• Build-up
• Acquisition finance
• Netherlands
• Denmark
• Waterland Private Equity