MessageBird raises $800m series-C extension

The company previously raised $200m in October 2020 in a round led by Spark Capital along with Bonnier Ventures, NewView Capital, Glynn Capital, LGT Lightstone Europe, Longbow Capital, Mousse Partners, Accel, Atomico and Y Combinator. The deal gave the company a valuation of $3bn. 

The $1bn series-C round is Europe's largest ever, and the second largest round on either side of the Atlantic, Eurazeo said in a press release.

The company at the same time announced that it had entered into final negotiations to acquire US-based SparkPost, a predictive e-mail intelligence platform, for $600m. The deal is expected to close in Q2 following regulatory approvals.

Apart from financing the acquisition of SparkPost, the new funding will enable the company to continue its geographical expansion, specifically in rapidly growing emerging markets. The company also plans to accelerate its investment in its software suite to help business customers increase productivity and improve customer experience.

Following the acquisition, the combined company will serve more than 25,000 customers, from SMEs to large enterprises.

Company
Founded in 2011 in the Netherlands, MessageBird offers its business customers a cloud-based platform for business-to-customer communication across 20 channels, including live chat, video, voice, SMS, WhatsApp, Instagram, Google Business Messages, WeChat, Line, or Telegram.

The company counts Disney, Facebook, Glovo, Heineken, Hugo Boss, JP Morgan, Lufthansa Airlines, PayPal, SAP and Uber among its 25,000 customers. The company employs 700 staff and has annual revenues of $500m.

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• Topics
• Expansion
• Benelux
• Technology
• Netherlands
• Eurazeo