MADS secures €1m series-B funding

The additional capital will support the company's expansion throughout Europe. MADS is planning to diversify its product range and establish sales offices in the UK, Germany, Italy, France and Spain.

The investment was motivated by the company's current, high growth rate. The mobile advertising market is estimated to be worth $3.3bn in 2011, according to technology researcher Gartner Inc.

Company
MADS is a provider of mobile display and message advertising solutions. The company serves 2 billion ads per month, catering to clients including McDonalds, P&G and Volkswagen. MADS also offers a range of targeting options, including geo-tagging and demographic targeting. The firm is headquartered in Amsterdam.

People
Pieter van der Made, managing director, led the deal on behalf of OTM Investments.

Advisers
Equity – DLA Piper, Aston Goad (Legal).

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• Topics
• Expansion
• Benelux
• Media
• Netherlands