Avedon backs 2theloo

The fresh funding will be used by the company to begin its international expansion plan, which comprises the opening of 2,500 stores globally within three to five years.

Company
Founded in 2011, 2theloo's flagship store is based in Amsterdam, with a total of 100 stores across eight countries: the Netherlands, Spain, Poland, Israel, Hungary, Austria, Germany and Belgium. The company plans on opening new stores in South Africa, Portugal, France, the US, Russia, Czech Republic and Slovakia in the coming months.

2theloo's stores are public restrooms that also act as small shops selling gifts, hygiene-related products and coffee. The company's stores are placed in train stations, shopping centres, city centres and Shell petrol stations.

People
Eric Treurniet and Almar Holtz are the founders of 2theloo. Treurniet is also the company's CEO. Michel Verhoog is a partner at Avedon.

Advisers
Equity – Ernst & Young (Corporate finance); Egon Zehnder (Other due diligence); JSA Tax Consultancy (Tax); Lexence (Legal).
Company – Lindenaar & Co (Corporate finance); De Breij Evers Boon Advocaten (Legal).

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• Topics
• Expansion
• Benelux
• Consumer
• Netherlands